The Miranda Lambert film was released as Untamed, building on Lone River’s Follow It West brand platform.

Lone River’s Untamed stars Miranda Lambert as an unapologetically independent woman who refuses to follow anyone’s script but her own. Set against the rugged beauty of the American West, the campaign blends classic Western imagery with modern attitude to celebrate individuality, adventure and the freedom to do things your own way.

Directed by Jabu Nadia Newman and edited by Haines Hall.

Anomaly | Lone River Ranch Water | 2023