The Strange Beast campaign was titled Good Starts, part of Cheerios’ broader focus on happy, healthy hearts.

Cheerios’ Good Starts follows the joyful chain reaction sparked by starting the day with a bowl of Cheerios. Through bold colors, playful characters and seamless animated transitions, positive energy travels from person to person—celebrating how one small moment of goodness can brighten an entire day.

Directed by Caitlin McCarthy and Parallel Teeth, with animation by Strange Beast.

Anomaly | Cheerios | 2020